Mystery Shopping
Ricability has its own specialist mystery shopping panel of 85 older and disabled consumers. We have unique and extensive experience of designing high quality, tailored research in this area.
When carried out well mystery shopping can be an extremely valuable tool for measuring service quality, sales practice and accessibility - identifying clearly areas for improvement.
Our investigators have been specially recruited and trained. We are rigorous about the standards we require from them, both in how they complete the task and how they document their findings. All questionnaires and shopper briefings are carefully tailored to the project/client.
Current clients include:
- British Healthcare Trades Association (BHTA) over 100 investigations to check sales practice compliance with their OFT Approved Code.
- Age UK trading home sales investigations and benchmarking of their stairlift and bathing equipment trading partners.
- Department of Health over 200 specialist retailer investigations, as part of joint Assist UK three year project Fit to Equip.