Consumer research for older and disabled people

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WheelPower survey #TalkAboutTakingPart

WheelPower launch national survey #TalkAboutTakingPart

 

 

 

 

Press release Tuesday 9 February 2016

WheelPower, the national organisation for wheelchair sport today launch the 'Talk About Taking Part’ survey to find out what can be done to help more wheelchair users lead healthy active lives and take part in sport.

Disabled people who use a wheelchair in everyday life, or who would use one for sport, are urged to complete the survey.  We are keen to find the views of those who don’t take part in any sport as well as people who already lead active lives. The survey aims to find to what extent wheelchair users are involved in sports and physical activities, and to understand any barriers to participation. It will guide WheelPower’s strategy and put access and inclusion as a priority for national sporting bodies.

WheelPower’s National Sport Director Chris Turner said
“We’re looking forward to finding out what wheelchair users want from their sports or physical activities. Every response will help WheelPower work towards making wheelchair sport more accessible. This research will also be important in challenging sports bodies and retailers to provide more facilities for disabled people in the future. If you’re a wheelchair user, now’s the chance for you to talk about taking part and make your voice heard.”

Sport England’s Senior Disability Manager, Thomas Smith said,
“This survey is a great opportunity for WheelPower to check in with its audience, and hear their views on sport and being active.  Its findings will help WheelPower continue to offer its invaluable service and respond to new trends and behaviour.  The more completed surveys it receives, the more informed it will be, and I would encourage people to promote and complete the survey.”

Take part in the WheelPower survey: www.rica.org.uk/wheelpowersurvey

Closing date: Friday 6th May 2016

Background

Latest figures from Sport England show that four out of five disabled people are currently not active, but seven in ten want to increase the amount of sport and physical activity they take part in. This points to an unanswered demand for more opportunities and ways to enjoy being active. There is a great need to understand disabled people’s needs in sport and physical activity and use that knowledge to develop new routes to market. We hope to raise disabled people's awareness of the full range of sports and other physical activities available.

The research is being carried out on behalf of WheelPower by Rica, the independent consumer research charity.

For further information contact:

Ollie Moore, WheelPower: 01296 395995 ollie.moore@wheelpower.org.uk

Chris Lofthouse, Rica: 020 7427 2460 chrislofthouse@rica.org.uk

WheelPower is the national charity for wheelchair sport and is dedicated to providing opportunities for disabled people to participate in sport and lead healthy, active lives www.wheelpower.org.uk

Rica (Research Institute for Consumer Affairs) is a specialist research charity that works with older and disabled consumers and aims to improve products and services to ensure inclusion and full access. www.rica.org.uk

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